Article Marketing is a term used in Internet Marketing circles to describe the promotion of a site by publishing articles elsewhere on and off the internet which link people back to the original site you want to promote.
Let’s take one of my niche product websites, Bread Machines and Recipes as an example.
This site was purchased, more or less as-is, pre-built with keyword rich articles already written on it. It’s pretty, but the content is not original. The seller of the site created duplicate sites with the same content and sold it to other people. Some people say there is no penalty for duplicate content, but I have a hard time accepting that there is any advantage to it either. When I get a chance, I plan to replace all the pre-packaged content with original articles and recipes and reviews of my own.
And how does that relate to article marketing? Well, let’s go on over to Ezine Articles, hands down the number one article directory on the web. Some article marketers will tell you to always submit an article to Ezine first, others say that’s hogwash and think you are stupid as dirt to submit to them first rather than posting your own unique content on your own website or blog first. If you’ve got about 3-4 days to review this post over at the Warrior Forum, you can read both sides of the debate and decide for yourself.
Warrior Forum Ezine First or Second Questions – Monster Post
So – you write an original article publish it on your site and then submit it to Ezine. Then you wait 3-7 days for an approval. Now what?
Next, you change or don’t change the article and start submitting it to the hundreds of other directories out there, correct? That’s what many people do, and it’s a ton of hard work.
So How Can You Automate Article Marketing?
If you are concerned about duplicate content – which may or may not be a real problem, then you’ll want to make each article unique before you submit it to another directory. In order to do this, you’ll have to completely rewrite your own article every time. If you plan on submitting to more than a handful of directories, this strategy might be too onerous.
And if you really want to spread your article variations around the net, there are thousands of article directories out there. It’s hard enough to find the time to submit 5 or 10 a day, but to have to rewrite the article a thousand different ways – well, you and I both know you are probably not going to do that.
So, you modify your approach. Totally original article goes first to Ezine or post on your site (depending on which side of the debate you want to lay your hat on,) then write another totally unique article, with perhaps less content, or make two articles out of the original one, make a semi unique version of each of those and send those out wholesale to the other major directories, and then to as many little (less important) directories.
Be sure you resource box get’s them back to your sales page, money making site, or
Squidoo lens. You may even want to use a pen name for these mega-duplicated-articles, so your own name isn’t linked to the hundreds of duplicates all over article directory land.
Wash, rinse repeat and watch your site traffic grow.
For more information about article marketing, and for tools to automate the system, click here.
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